What we can all learn from affiliate marketers, even though they’ve got a bit of a bad rap.The single word that changed the way Breather was marketed, allowing the company to flourish and raise $1.5 million in funding.Why Julien initially made his book, The Flinch, available for free.
In this episode of the Call to Action podcast, you’ll learn: Today, he is the CEO of Breather, a company that rents out private (and oh-so-very-zen) spaces. He flipped the above trajectory on its head, making a seemingly backwards transition from marketing thought leader to real-world marketer and CEO.Īfter many years of writing and speaking, Julien decided to stop telling marketers what to do and started showing them by founding a company of his own. Only once they’ve done their time and learned from their mistakes do they go on to secure speaking gigs and publish books.īut Julien Smith has had a bit of an unconventional marketing career.
Image via .Ī lot of marketers become thought leaders by honing their skills in the trenches of their startup. One of Breather’s many breath-taking spaces.
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